New American Festival is an annual celebration of diversity and immigrant
contributions to the arts

Pacific · India · Apparel

Amrita Thadani

Founder of NEOCOCO

"Representation matters. I was new to this country once and I remember how different it felt. As badly as I wanted to feel welcomed I soon realized that what makes me different is my biggest strength and applying those principles everyday at work makes me proud to be me."

— Amrita Thadani, founder of NEOCOCO View Website

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Refinery29 is the leading global media company focused on young women. We inspire, entertain, and empower our audience through optimistic and diverse storytelling, experiences, and points of view.

Over the past 14 years, Refinery29 has upended the global media space by emphasizing diverse storytelling that delivers refreshing new perspectives to its audience and drives growth across numerous platforms for its partners.

Since its inception in 1818, New York City’s Essex Market has been a shopping destination and gathering place for immigrants living and working on the Lower East Side.

Throughout its history and into today, Essex Market’s affordable and speciality offerings come from across the globe—from Caribbean-imported green bananas and yucca, to spices from Morocco and traditional fare from Italy, Japan, and more. The market continues to be a place where immigrant entrepreneurs can share their culture and talent through food and speciality products, even as the neighborhood changes.