New American Festival is an annual celebration of diversity and immigrant
contributions to the arts

South · Cameroon · Beauty

Madelle Kangha

Founder of Elledam

"I am building something that I can pass down to my daughter, Maya. I also have an opportunity to make a contribution to society."

— Madelle Kangha, founder of Elledam View Website

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Refinery29 is the leading global media company focused on young women. We inspire, entertain, and empower our audience through optimistic and diverse storytelling, experiences, and points of view.

Over the past 14 years, Refinery29 has upended the global media space by emphasizing diverse storytelling that delivers refreshing new perspectives to its audience and drives growth across numerous platforms for its partners.

Since its inception in 1818, New York City’s Essex Market has been a shopping destination and gathering place for immigrants living and working on the Lower East Side.

Throughout its history and into today, Essex Market’s affordable and speciality offerings come from across the globe—from Caribbean-imported green bananas and yucca, to spices from Morocco and traditional fare from Italy, Japan, and more. The market continues to be a place where immigrant entrepreneurs can share their culture and talent through food and speciality products, even as the neighborhood changes.