New American Festival is an annual celebration of diversity and immigrant
contributions to the arts

Northeast · Austria · Food

Michalea Grob

Founder of Riverdel

"Starting my own business is something I’m immensely proud of, not only because it feels great to be doing what I’m passionate about everyday, but because it makes me feel that I have an impact. Food is such an integral part of our daily lives and helping people to make healthier food choices feels truly wonderful."

— Michalea Grob, founder of Riverdel View Website

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Since its inception in 1818, New York City’s Essex Market has been a shopping destination and gathering place for immigrants living and working on the Lower East Side.

Throughout its history and into today, Essex Market’s affordable and speciality offerings come from across the globe—from Caribbean-imported green bananas and yucca, to spices from Morocco and traditional fare from Italy, Japan, and more. The market continues to be a place where immigrant entrepreneurs can share their culture and talent through food and speciality products, even as the neighborhood changes.