New American Festival is an annual celebration of diversity and immigrant
contributions to the arts

South · Bolivia · Food

Nora Anaya

Founder of Ta Contento

"Since I was a little girl, my dream has been to be of service to people. Ta Contento provides me the opportunity to serve my community by cooking the same way my family cooked, with a deep desire to share its love by way of excellent food. As a Latina woman, I feel grateful to this country for providing me the amazing tools, and opportunity, to fill my dream of service combined with owning my own business."

— Nora Anaya, founder of Ta Contento View Website

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Since its inception in 1818, New York City’s Essex Market has been a shopping destination and gathering place for immigrants living and working on the Lower East Side.

Throughout its history and into today, Essex Market’s affordable and speciality offerings come from across the globe—from Caribbean-imported green bananas and yucca, to spices from Morocco and traditional fare from Italy, Japan, and more. The market continues to be a place where immigrant entrepreneurs can share their culture and talent through food and speciality products, even as the neighborhood changes.