Radouane ElJaouhari
Founder of Zerza"We (immigrants) grew up with less conveniences than many people who were born here, and that taught us how to appreciate things that many people born here take for granted. What I love about being a business owner here is that I get to play in an even field!"
— Raduone Eljaouhari, founder of Zerza
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Refinery29 is the leading global media company focused on young women. We inspire, entertain, and empower our audience through optimistic and diverse storytelling, experiences, and points of view.
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Amrita Thadani, NEOCOCO
Andrea Ley, Olla Express Cafe
Belen Rodriguez, Quebracho
Grace Kinda, Iber! Naturals
Jasz Dio and Cheikh Biaye, Tackussanu Senegal
Julio Zegarra-Ballon, Zee Bee Market
Lisa Hu, Lux & Nyx
Louisa Shafia, Feast By Louisa
Natali Koromoto Martinez, Natali Koromoto
Sara Patino, Sara Patino Jewelry
Since its inception in 1818, New York City’s Essex Market has been a shopping destination and gathering place for immigrants living and working on the Lower East Side.
Throughout its history and into today, Essex Market’s affordable and speciality offerings come from across the globe—from Caribbean-imported green bananas and yucca, to spices from Morocco and traditional fare from Italy, Japan, and more. The market continues to be a place where immigrant entrepreneurs can share their culture and talent through food and speciality products, even as the neighborhood changes.
