New American Festival is an annual celebration of diversity and immigrant
contributions to the arts

Northeast · Morocco · Food

Saad Bourkadi

Founder of Essex Olive & Spice

"Even though traveling the world enriches all your senses, living and working within a diverse community of immigrants brings that wealth to you every day. It becomes part of your life. Immigration is and will be the most dynamic engine in the small business economy."

— Saad Bourkadi, founder of Essex Olive & Spice View Website

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Since its inception in 1818, New York City’s Essex Market has been a shopping destination and gathering place for immigrants living and working on the Lower East Side.

Throughout its history and into today, Essex Market’s affordable and speciality offerings come from across the globe—from Caribbean-imported green bananas and yucca, to spices from Morocco and traditional fare from Italy, Japan, and more. The market continues to be a place where immigrant entrepreneurs can share their culture and talent through food and speciality products, even as the neighborhood changes.