New American Festival is an annual celebration of diversity and immigrant
contributions to the arts

Northeast · Venezuela · Accessories

The Cabeza Family

Founder of You Can Call Me YOKO

"As immigrants from Venezuela, a country under a dictatorial regime that limit your abilities to work, we are very thankful to live in the US, and very proud to have the opportunity to create our own jewelry business in a country where dedication and hard work can lead to success!"

— The Cabeza Family, founders of You Can Call Me YOKO View Website

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Since its inception in 1818, New York City’s Essex Market has been a shopping destination and gathering place for immigrants living and working on the Lower East Side.

Throughout its history and into today, Essex Market’s affordable and speciality offerings come from across the globe—from Caribbean-imported green bananas and yucca, to spices from Morocco and traditional fare from Italy, Japan, and more. The market continues to be a place where immigrant entrepreneurs can share their culture and talent through food and speciality products, even as the neighborhood changes.